Competition exists in every field and a healthy nature is good for any business. In the design industry, there are plenty of firms offering the same expertise Therefore in order to be competitive a firm needs to stand out from the rest. And what better way than thru design presentations that can convince clients of your firms design vision.
Plans, elevations are time and tested two dimensional drawings that are utilized by designers to convey design ideas. Perspective drawings however are great visual communication tools that can bring your presentations up to the next level. Not only does it help your client get a better understanding of what the finished product would be; these illustrations are also beneficial to designers for them to visualize and further develop their concepts.
Having rendering as part of any design package offers many advantages:
It can streamline the design process
Not all clients are capable of visualizing a designer’s vision without the aid of illustrations. As the old saying goes “a picture paints a thousand words.” Researchers at Michigan State Univeristy believed that our visual cortex – the part of the brain responsible for seeing – has decision making power just like our brains. (read the full study here)
Renderings can depict a more accurate representation of a concept. This will enable clients to better understand the designer’s vision for the space. It also streamlines the design process making it easier for clients to approve or provide invaluabe feedback to the designer.
It serves as a playground for designers
Designers often creates presentation packages that will include various forms of graphics representation. Plans and elevations, two dimensional drawings that could have materials, colors and textures rendered in.
Perspectives on the other hand shows the three dimensional volume of the space. These drawings technically can be used as a tool by designers to further explore and develop design ideas.
These illustrations can contribute immensly in shaping up designs and improve on the details which will lead to the best design solution possible.
It's a great marketing tool
Visualization arguably is the single most important aspect of the design industry. Design whether interior or architecture is mostly visual afterall. Renderings done tastefully can showcase the story behind each design.
There are several ways design firms can take full advantage of these renderings to win more projects. It can attract more visitors to your website and possibly potential future clients, stand out from your competition during project pitches or easily convince clients of your capabliites giving you a huge leg up against other deisgn firms.