The value of hand sketching in the creative industry

In today's day and age where everything seems to revolve around modern technology, you just can't help but wonder, will sketching be a thing of the past?

As someone who has extensive experience incorporating technology to create visual renderings, its easy to see why it appeals to the millennials and gen Z. All you need is the right software, basic knowledge of material, lighting and rendering concepts.

Mastering the art of photorealistic rendering

As with any other craft, there is always a learning curve. Its takes a bit of time to fully grasp all the options and settings that these rendering software can offer. Once mastered you can easily generate photorealistic images in a matter of minutes. They are precise and marketers have been leveraging them to increase sales and influence customers.

While all these is great, one thing photorealistic images lack is a personal touch. Sketches can be as equally effective if not better in some ways. If properly utilized it can be a very effective tool to convey ideas especially at the early stages of design thru design development.

A unique style and personal touch

There are several techniques at one's disposal from rough sketches, abstract, refined to even realistic that can be utilized. Taking advantage of different mediums will create distinct styles tailored to each project. It can be technical and rigid or loose and emotive.

From ancient masters like Leonardo da Vinci to current design icons such as Frank Gehry, sketching has played a vital role in design. It is the beginning of the thought process where concepts are developed and eventually turned into tangible things. These quick iterations are instrumental in their design process.

Despite of the technological advances there is just something about these drawings that makes them quite special. They are after all a work of art on its own.